Marketing

Top 10 Rules for Marketing Success



If you ask most business owners what one they want more of in their business, the top answer is more customers. Unfortunately that is not what most businesses need to increase their bottom line profits. But that is for another post.

Top 10Even though more customers is what most businesses want, most don’t have a marketing plan that will help them achieve that goal. Marketing should not be that difficult but most of us don’t take the time to think through the process carefully enough.

Here are our 10 Marketing Rules (or premises) that you need to think about before creating your plan.

  1. We are in the Profit Business!
  2. Marketing is Math
  3. Marketing is an investment when you measure and test your results
  4. Spend more time producing income instead of reducing costs
  5. Put 50% of your time, effort & investment into distribution & more important the other 50% into sales & marketing
  6. Buying customers is an investment so set your marketing budget by your acquisition costs
  7. Never chase market share, go after wallet share instead
  8. Establish the long term view of the value of our customers and their lifetime value
  9. Always aim to reduce your acquisition cost and raise their lifetime value
  10. Measure & Test Everything
  11. Use a marketing plan and don’t wing it

Please let me know your thoughts in the comments section below…

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About stevegoranson

I coach emerging & successful business owners and their teams who have Hit a brick wall and are looking to break through. Through our business coaching services we bring clarity to how business owners and professionals run and manage their business so they can achieve better results. I’m the guy you call if you want to make more profits, work less hour, and build a team to get your business working so you don’t have so you can enjoy more life.
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One Response to Top 10 Rules for Marketing Success

  1. Carl Weiss says:

    As always, Steve Goranson knows how to identify, quantify and exemplify business tactics that every business owner needs to know and use. I know his Profit Club coaching sessions have made a BIG difference to our bottom line. If you haven’t attended one of his free workshops you don’t know what you’re missing.

    Carl Weiss
    President
    W Squared Media group

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